Whatsapp marketing using Whatsapp business are friendly chats between customers and businesses, done for the purpose of promoting a brand. Today, millions of businesses all over the world make use of marketing through WhatsApp, especially for the purpose of reaching an enormous audience, building strong relationships with customers, and increasing sales.
More and more companies are using WhatsApp for business activities, as it helps to create group chats for customers, share updates, or forward exclusive offers. It makes customers feel like part of a special club.
However, WhatsApp marketing must be a safe space for customers, and businesses must refrain from spamming customer inboxes by annoying them or sending too many messages.
What is WhatsApp business? How is it benefiting businesses?
Developed by Meta Inc. to facilitate SMEs, WhatsApp Business is built on top of the free WhatsApp Messenger app. With a requirement to have a separate account than one’s standard messaging account.
WhatsApp Business is used by businesses to streamline communication between businesses and their customers and create dedicated WhatsApp marketing efforts. It offers a range of features uniquely suited to enhance customer engagement and drive growth. Businesses use WhatsApp for business by:
- Creation of Dedicated Business Profile: WhatsApp Business allows businesses to create a dedicated profile with information like company description, contact details, website links, and business hours, making it easier for customers to discover and connect with them.
- Messaging Tools: The WhatsApp business provides messaging tools, including quick replies, automated greetings, and away messages, to efficiently manage customer inquiries.
- Labels and Organizational Tools: WhatsApp Business allows businesses to categorize and label conversations and includes organizational tools such as chat filters and search options.
- Catalog Showcase: Businesses can showcase their products through WhatsApp’s catalog feature. Visually appealing products are listed to create and share product details and facilitate seamless transactions directly within the WhatsApp chat interface.
Tips to Increase Sales through WhatsApp Marketing
1. Define Goals and KPIs:
There are several ways you as a business, can increase your sales through effective whatsapp marketing such as:
- Sending personalized offers and discounts directly to your customers
- Offering instant customer support and query resolution through WhatsApp
- Creating a sense of urgency with flash sales and limited-time offers
- Providing seamless order tracking and updates
2. Download the business app.
Get WhatsApp Business and get started. Some useful added features of this program include:
- You can set up your business profile with your address, business description, email address, and website.
- Whatsapp Business has labels to organize your chats with customers. In fact, one can label chats according to the stage of the sales funnel.
- Leverage whatsapp business features of automated replies to stay in touch with customers and provide answers immediately.
3. Create a Brand Persona:
Create your brand’s own identity with traits and values unique to your audience.
4. Build a contact List:
Offer your targeted customers targeted campaigns and personalized experiences. Gain the contacts of potential customers through subscriptions on your website and offer them various discounts and incentives.
5. Design Communication:
Utilize whatsApp marketing effectively by sending concise messages enriched with multimedia content to enhance engagement. Maintain an appropriate message frequency to avoid spamming or overburdening your customer’s inbox, ensuring a positive user experience.
What is the WhatsApp API and how is it different from the WhatsApp Business App?
Whatsapp Business app and whatsapp api are two types of business services.
There is a clear difference between both as the WhatsApp Business App is made for small businesses so they can communicate individually with customers, and the WhatsApp Business API is for large and medium scale brands who require a complete business suite that integrates seamlessly with their other digital channels.
WhatsApp Business API possesses some key features that are absent in the whatsapp business app, including the ability to create a business profile with essential information such as address, business description, email, and website, enabling businesses to provide customers with relevant information.
Generally used for WhatsApp marketing purposes, the API facilitates responding to inquiries, providing support, and catering to larger companies handling high message volumes that exceed the capabilities of the WhatsApp Business App.
The WhatsApp Business API enables integration with WhatsApp Business Solution or WhatsApp CRM, allowing businesses to streamline communication and manage customer relationships more efficiently. For streamlined and uninterrupted customer retention for your business, WaBM helps businesses manage conversations efficiently and navigate the pricing structure through the use of the WhatsApp Business API to ensure cost-effectiveness.
Sign up for a WhatsApp API provider such as WaBM. You can sign up & choose a plan here.
Advantages of using the WhatsApp API over the WhatsApp Business?
Advantages of the WhatsApp API over WhatsApp Business:
- Better Customization and Flexibility: The WhatsApp API leverages greater customization and flexibility in terms of messaging capabilities such as chatbots, CRM systems, and analytics tools.
- Scalability: In WhatsApp Business, we can only connect it to a limited number of devices simultaneously, but with the WhatsApp API, it can be integrated with external messaging platforms across multiple devices.
- Advanced Automation: The API provides chabots with 24/7 support without human intervention while streamlining the use of WhatsApp business for effective WhatsApp marketing purposes.
- Enhanced Security: The WhatsApp API provides end-to-end encryption, ensuring the security and privacy of customer data and building trust with customers.
What is Bulk Whatsapp Messaging and its advantages over sending messages personally?
A wider audience can be reached through bulk WhatsApp messaging using WhatsApp business API integration with tools like Wabm. Bulk broadcast messaging enables the simultaneous delivery of messages to multiple recipients using the Bulk WhatsApp Sender feature.
Whatsapp Marketing using bulk broadcast messaging offers a plethora of advantages over sending messages personally, including:
- Saves time and effort: Bulk broadcast messaging using tools like WaBM allows businesses to reach a large number of recipients simultaneously, saving time and effort compared to sending individual messages.
- Scalability: Larger customer bases can be met through bulk WhatsApp messaging, which is not possible by sending messages personally.
- Consistency: Sending the same message to multiple recipients simultaneously ensures consistency in communication, minimizing the risk of errors or discrepancies.
- Targeting: Bulk messaging platforms let one target recipients based on some criteria and make it personalized.
Businesses utilize the WhatsApp Business API through official business solution providers to send template-based messages.
Sign up for a WhatsApp API provider such as WaBM. You can sign up and choose a plan here.
What is the role of the Whatsapp Business API and who can use it?
A standout player in business communication tools, WhatsApp Business API connects businesses to users for a seamless exchange of messages and interaction for the purpose of WhatsApp marketing.
API acts as an innovative solution for large businesses looking to engage with audiences at scale. It’s a typical backend mechanism enabling businesses to efficiently manage and automate their conversations on the WhatsApp platform.
Its primary objective is to handle multiple conversations, craft personalized dialogues, and facilitate automated responses—all within the trusted environment of WhatsApp.
While the process of setting up the API might be difficult for your business, platforms like Wabm have streamlined and simplified this experience. With tailored tools and intuitive dashboards, it empowers businesses to harness the full potential of their businesses and interact with their customers.
While small businesses may find the free WhatsApp Business app sufficient, medium to large enterprises with a growing clientele benefit from the scalability and efficiency of the WhatsApp Business API. In addition to this large enterprises use whatsapp marketing with additional features to boost their sales and customer satisfaction.
Businesses that can use such API tools for whatsapp marketing are:
- Communication Volume: Businesses with a lot of messages to answer and reply to can leverage the WhatsApp Business API tools to send messages using chatbots.
- Industry Type: Any industry, specifically large-scale, can seamlessly integrate with the WhatsApp Business API.
- Compliance and Messaging Templates: Specially healthcare and finance like industries can benefit from the pre-defined messaging templates offered by the WhatsApp Business API, ensuring compliance as needed by them.
Best whatsapp advertising tool to increase sales
WaBM is one of the best WhatsApp advertising tools to increase sales. WhatsApp Business Manager (WaBM) is undoubtedly the ultimate solution for efficient and ethical business communication for whatsapp marketing purposes. It is the best and most advances tool for whatsapp marketing with extra features. You can explore at our features website.
Its official message broadcast reaches the masses without spamming, simplifies repetitive tasks with message templates, and allows collaboration features. Additionally, it provides message scheduling features with effective group management and seamless ERP integration to further enhance productivity. With loads of powerful features, WaBM stands as a game changer for companies looking forward to automating their customer relations.
Sign up for one of the best WhatsApp marketing tools available today from a WhatsApp API provider such as WaBM. You can sign up and choose a plan here. Use WaBM for free.