Plan + message credits. That's the whole model. Same as every official-API platform, just without the padding.
For businesses that want reach
Equivalent plans elsewhere: ~₹24,000/yr
For teams that want us to do it
* Every price and rate on this page is exclusive of GST. 18% GST is added on top of the amounts shown here.
Every official-API platform charges per message. Most just hide the markup. Ours sits near Meta's own floor.
| Message type | Per message · to India |
|---|---|
| Marketing | ₹0.96 |
| Utility | ₹0.19 |
| Authentication | ₹0.14 |
| Replies within 24h window | Free |
Rates above are for messages delivered to India. Sending to other countries? Each recipient country is billed at its own rate card. Download the full WABA message rate card: INR (PDF)
Coins deducted on delivery: failed messages don't cost you.
One wallet: top up your balance anytime to cover message costs, and spend on extra users, card scans and more.
₹300/user/month, with 3 members already included.
₹999 one-time: a single-page website live in 24 hours, for the "we don't have a website" moment.
Building your own thing? If you need Meta's direct API key access without our panel, this one is for you.
For web and app developers who need Meta's direct API key access.
RCS runs on Google's rails, not Meta's, so it is billed separately from your WhatsApp credits. Available for Indian businesses, managed by us end to end. The per-message rate is set by the size of your recharge, so a bigger top-up moves you down the ladder.
| Recharge size | Text | Multimedia | Customer replies |
|---|---|---|---|
| Up to 1,00,000 messages | ₹0.125 | ₹0.14 | ₹0.125 |
| 1,00,000 to 10,00,000 messages | ₹0.115 | ₹0.125 | ₹0.115 |
| 10,00,000 to 1,00,00,000 messages | ₹0.11 | ₹0.12 | ₹0.11 |
| Over 1,00,00,000 messages | Custom | Custom | Custom |
Rates are per message, delivered to India. Multimedia covers images, rich cards and carousels. Customer replies are the messages your customer sends back to you. Onboarding and brand verification is a one-time cost, currently On request.
Nothing changes on your WhatsApp plan: RCS is billed on top, and only if you use it.
Google sets the sending frequency: on a standard quality rating you can send up to 2 messages per phone number in 28 days, and up to 4 on a good rating.
Fully managed setup: verification, brand assets and bot profile are handled for you. Live about a week after verification.
* Every price and rate on this page is exclusive of GST. 18% GST is added on top of the amounts shown here.
Chatbots, workflow automation and done-for-you integrations are the home turf of Wabmate, our automation platform. Same company, same support team, plans built around automation instead of broadcasting.
Sign up free and see how simple bulk WhatsApp messaging can be. Setup takes a few clicks and our team walks you through it on a quick call if you want.
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