* Every price and rate on this page is exclusive of GST. 18% GST is added on top of the amounts shown here.
What each message costs
Every official-API platform charges per message. Most just hide the markup. Ours sits near Meta's own floor, and the rate you pay is set by the size of your recharge.
Message Volume
Marketing
Utility
Authentication
Service
Up to 99,999 messages
₹0.96
₹0.19
₹0.14
Free
1,00,000 to 9,99,999 messages
₹0.94
₹0.17
₹0.13
Free
10,00,000 to 99,99,999 messages
₹0.92
₹0.15
₹0.12
Free
1,00,00,000 messages and above
Custom
Custom
Custom
Custom
Per message, delivered to India. Talk to us for country-wise pricing
Service messages are the free-form replies you send inside WhatsApp's 24-hour customer window
Service messages are free until 1 October 2026, when Meta starts charging for them
Coins come off on delivery, so failed messages don't cost you
One wallet covers messages, extra agents and card scans
How the ladder works
Send more, pay less per message.
The slab is set by the size of a single recharge. A bigger top-up moves you down the ladder for marketing, utility and authentication at once.
PrepaidTop up your wallet, spend it as you send.
Per message typeMarketing, utility and authentication each carry their own rate.
Separate from your planMessage credits are billed on top of your yearly plan.
Applied for youCross a slab and every rate drops. Same plan, same number.
* Every price and rate on this page is exclusive of GST. 18% GST is added on top of the amounts shown here.
What each RCS message costs
RCS runs on Google's rails, not Meta's, so it is billed separately from your WhatsApp credits. Available for Indian businesses, managed by us end to end, and the rate you pay is set by the size of your recharge.
Message Volume
Transactional
Promotional
Up to 99,999 messages
₹0.15
₹0.32
1,00,000 to 9,99,999 messages
₹0.145
₹0.30
10,00,000 to 99,99,999 messages
₹0.14
₹0.29
1,00,00,000 messages and above
Custom
Custom
Per message, delivered to India, charged on top of the platform fee above
Transactional is OTPs, order updates and service alerts. Promotional is marketing
Nothing changes on your WhatsApp plan or number. RCS is billed on top, and only if you use it
Google sets the frequency: 2 messages per number in 28 days on a standard quality rating, 4 on a good one
Verification, brand assets and bot profile are handled for you. Live about a week after verification
Brand verification and onboarding is a one-time cost, quoted alongside your rates
How the ladder works
Send more, pay less per message.
The slab is set by the size of a single recharge. A bigger top-up moves you down the ladder for transactional and promotional at once.
PrepaidTop up your wallet, spend it as you send.
Per message typeTransactional and promotional each carry their own rate.
Separate from the platform feeMessage credits are billed on top of the yearly channel fee.
Applied for youCross a slab and every rate drops. Same brand, same setup.
Sign up free and see how simple bulk WhatsApp messaging can be. Setup takes a few clicks and our team walks you through it on a quick call if you want.