Introduction

“Wait, what? WhatsApp isn’t just an app where old uncles and aunties send ‘Gud Morning’ messages? We can actually use WhatsApp for marketing?”

If that’s your reaction, you’ve probably been living under a rock.

You might already know that marketing is a fast-changing field, and keeping up with new trends is no longer optional. If you ‘don’t want to’, you’re not just missing out on new potential customers, you’re also at risk of losing the existing ones.

If you often find yourself thinking – “How do I expand my business?”, then WhatsApp Marketing is a necessity. Thousands of businesses have switched to WhatsApp Marketing, not just because it helps them reach more customers, but also because it automates a big chunk of their work. That means reduced costs and saved time.

In this article, we’ll walk you through all the benefits you get when you switch from traditional marketing to WhatsApp Marketing.

Why WhatsApp Marketing Works?

Do you remember the last time you texted someone through your phone’s default messaging app? If you said yes, either you’re bluffing, or your mobile data ran out.

WhatsApp has over 2.95 billion users globally, with 530+ million users in India alone. It’s the most-used messaging app in many countries, and in India, it reigns supreme. So, we can say with confidence: your potential customer is already on WhatsApp, just waiting for your business’s message to pop up.

And since you’re a regular WhatsApp user yourself, you know its open rate is miles ahead of emails or social media posts. People almost always read WhatsApp messages, whether they’re from their best friend or a business like yours (especially one with a shiny blue tick).

With tools like WaBM, you can even automate your replies, keeping your leads engaged and making them feel seen, heard, and valued.

Not only does WhatsApp help you reach more customers in one go, it does it faster, smarter, and at a much lower cost than traditional ads like billboards, SMS, or cold emails.

That’s what makes WhatsApp not just a messaging app but a marketing powerhouse.

Setting Up for WhatsApp Marketing

Alright, let’s get to the real deal. If you want to start marketing on WhatsApp, the first step is choosing how you want to do it. You’ve got two options: WhatsApp Business App or WhatsApp Business API.

If you’re a small business or a solo hustler, the app might be enough for now. It lets you set up a business profile, send quick replies and even label chats to stay organized. But if you’re dreaming bigger and your chats are piling up faster than your team can handle, you’re going to need the API.

The WhatsApp Business API is like your backstage pass. It lets you send bulk messages, assign chats to team members, automate replies and integrate with tools like WaBM to take up your marketing game.

Once you’ve picked your tool, set up a solid business profile. Add your name, logo, website, business hours, and even a catalog if you have got stuff to showcase. Basically, make your profile feel like a mini-website that builds trust at first glance.

So before you start hitting send, make sure you’ve set yourself up right. Because good marketing doesn’t just start with messaging. It starts with how you show up.

Ways to Use WhatsApp for Business Growth

Hey, you’re still here! Looks like WhatsApp Marketing already has your attention. Hang tight, because we’ve got 8 more cool reasons coming your way.

1. Customer Support

Answer queries right where your customer is most active; on WhatsApp. Instead of making your clients/ customers frustrated, by keeping them on hold, answer their queries immediately over WhatsApp. This way, your clients stay happy and satisfied, in turn giving you more business.

2. Follow Ups and Reminders

No more “Oh, I forgot to call them back.” Automate your follow-ups and maintain a good customer relationship.

3. Product Catalog Sharing

Show, don’t just tell. Share your products directly with images, prices, and details, that too all inside a single WhatsApp message. Not only does it help you give all the information to the client in one go saving your time, but also gives out a great impression as well!

4. Order and Delivery Updates

Keep your customers in the loop without them needing to ask. From order confirmation to doorstep delivery, WhatsApp keeps it smooth throughout the process.

5. Feedback and Reviews

Happy customers? Ask them to drop a quick review. It builds trust, and let’s be honest, we all check reviews before buying.

6. Lead Generation

Turn potential customers into your new customers. Connect instantly and start conversations that actually convert.

7. Broadcasting and Campaigns

Got something exciting? Tell everyone in one go through bulk messages. Send out offers, news, or festive wishes to your whole list and avoid the hassle of copy pasting the same messages again and again.

8. Automating with Chatbots and Quick Replies

Let the bot do the boring stuff. It will auto-reply, answer FAQs, and even capture leads while you sip your chai.

Do’s and Don’ts of WhatsApp Marketing

Like every other tool you’ve ever used, WhatsApp Marketing comes with its own set of do’s and don’ts, and it’s important to know them before you start using it.

Do’s	Don’ts
Track your campaigns	Don’t spam
Add clear call-to-actions (CTAs)	Don’t send bulk messages without value
Personalize your messages	Don’t use clickbait
Respond as soon as possible	Don’t text at odd hours
Use rich media (like pictures, gifs, videos)	Don’t ignore customer replies
Keep your messages short and on point	Don’t sound too salsely

Conclusion

So, now you know that WhatsApp isn’t just a family group chat app. It’s your business’s next big growth tool. With a little setup, the right approach, and tools like WaBM in your corner, you can turn simple chats into real conversions. Whether you’re just starting out or already running a full-blown business, WhatsApp Marketing can help you connect faster, serve better, and grow smarter. If you are thinking, “How do I expand my business without spending a fortune?”, this is your answer. So stop overthinking and start messaging. Your next customer is probably online right now, waiting for that ping.

How do I expand my business through WhatsApp Marketing?