In today’s digital world, people want quick, simple and personal communication. That’s why WhatsApp has become one of the best tools for businesses. It’s fast, direct and easy to use. But just having WhatsApp is not enough. The real power lies in how you use it.
In this guide, we’ll show you how to write WhatsApp Marketing Messages that actually work. Whether you’re a business owner, a marketing manager, or part of a sales team, this blog will help you create better messages that your customers will love and respond to.
Introduction
WhatsApp is no longer just a messaging app to chat with friends and family. Today, it’s also a strong tool for business communication and marketing. Many companies use it to send updates, offers, reminders and support messages to customers.
But writing a good WhatsApp message is not the same as sending a casual text. Business messages need to be clear, useful and respectful.
This guide is made for:
- Business owners who want to reach more customers
- Marketing managers who want better results from campaigns
- Sales teams who want to close deals faster using WhatsApp
Why WhatsApp Marketing Messages Matter
You might ask: why use WhatsApp for marketing at all?
Here’s why:
- High Open Rates: WhatsApp messages have a much higher open rate than emails. Most people check their WhatsApp within minutes of getting a message.
- Direct Connection: WhatsApp lets you reach your customers directly, right on their phone. No middlemen, no ads, just a one-on-one chat.
- Personal Feel: Unlike email or SMS, WhatsApp feels personal and friendly. That helps build trust.
- More Sales & Engagement: Good WhatsApp marketing messages can bring more replies, more clicks and more sales.
So, if done right, WhatsApp messages can grow your business faster and better than many other tools.
Key Elements of a Good WhatsApp Marketing Message
Types of WhatsApp Marketing Messages (With Examples)
Now that you know how to write better messages, let’s look at the different types of WhatsApp Marketing Messages you can use:
1. Welcome Messages
These are messages sent to new customers or subscribers. They create a good first impression.
Example:
“Hi Rohan! Thanks for joining us. We’re excited to have you. Here’s 10% off your first order – use code WELCOME10.”
2. Promotional Messages (Offers, Discounts)
Use these to share limited-time deals or promotions.
Example:
“Flash Sale! Today only Buy 1, Get 1 Free on all items. Hurry before it ends!”
3. Event/Appointment Reminders
Help customers remember their bookings or upcoming events.
Example:
“Reminder: Your dental appointment is tomorrow at 10:30 AM. Reply YES to confirm or NO to reschedule.”
4. Feedback Requests or Surveys
After a purchase or service, you can ask for quick feedback.
Example:
“Hi Neha! Hope you loved your order. Could you please rate us out of 5? It only takes a second.”
Message Writing Best Practices
To make your WhatsApp Marketing Messages even better, follow these simple tips:
- Keep It Short: Messages under 300 characters work best.
- Use Emojis Carefully: Emojis can make your message more fun, but don’t overdo it.
- Send at the Right Time: Avoid early mornings or late nights. Late mornings or early evenings are usually best.
- Test Different Messages: Try two versions of a message and see which one performs better.
Follow WhatsApp Rules: Always stick to WhatsApp’s policies to avoid getting blocked or banned.
Tools That Help You Write Better WhatsApp Marketing Messages
Writing and sending good WhatsApp Marketing Messages doesn’t have to be hard. With the right tools, it becomes faster, easier and more effective. One of the best tools for this is WaBM, a WhatsApp marketing software made to help businesses reach their audience easily.
Here’s how WaBM can help you write and send better WhatsApp Marketing Messages:
✅ Templates
WaBM lets you create and save message templates. This means you don’t have to type the same messages again and again. You can just pick a template, make small changes if needed and send it. It saves time and keeps your messages consistent.
✅ Scheduling
Sometimes, you don’t want to send a message right away. Maybe you want it to go out during a holiday, at a specific time, or just later in the day. With WaBM, you can schedule your WhatsApp Marketing Messages in advance. This helps you plan ahead and stay organized.
✅ Personalization
Generic messages don’t get much attention. WaBM helps you personalize your messages by automatically adding customer names and other details. Personalized WhatsApp Marketing Messages feel more human and people are more likely to respond to them.
✅ Analytics
After sending a message, you want to know how well it did. WaBM gives you reports showing how many people opened your messages, clicked your links, or replied. These insights help you understand what works and how to improve your WhatsApp Marketing Messages in the future.
✅ A/B Testing
Test two different versions of a message to see which one gets better results. WaBM helps you track that easily.
Common Mistakes to Avoid
Even with the best tools, mistakes can happen. Here are some common ones to watch out for:
Sending Too Often: Don’t flood your customer’s inbox. Send only useful and timely messages.
Generic Messages: Avoid copy-pasting the same message to everyone. Personalization is key.
Not Replying: If a customer replies, don’t leave them waiting. Use live chat or chatbots to stay active.
No Opt-Out Option: Always give people a way to stop messages if they want to.
Ignoring Analytics: Use data to learn what works and improve your future messages.