Introduction
If you’re using WhatsApp Business, getting verified is an important step. It makes your business look more trusted and professional. Verified businesses are more likely to gain customer trust and grow faster.In this guide, we’ll show you everything you need to know about WhatsApp Business Verification in 2025. Whether you’re new to WhatsApp Business or want to take your account to the next level, this post will help.
What is WhatsApp Business Verification?
WhatsApp Business Verification is the process of proving to WhatsApp that your business is real and trustworthy. Once verified, your business gets a blue check mark badge next to your name in chats.
This blue badge means that WhatsApp has confirmed your business as a real brand. It’s especially useful if you’re using the WhatsApp Business API to send messages to customers at scale.
Benefits of Getting Verified
Why should you care about verification? Here are some key reasons:
- Trust: Customers feel more secure when chatting with a verified business.
- Professional Image: A verified badge sets your business apart from fake or spammy accounts.
- More Control: Verified accounts have better access to WhatsApp Business tools.
- Better Message Delivery: Your messages are more likely to be delivered and read.
Types of WhatsApp Business Accounts
Before we go into the steps, it’s helpful to know the two types of WhatsApp Business accounts:
1. Business Account (Default): Any account using the WhatsApp Business app or API automatically gets this label. It shows your business name but no blue badge.
2. Official Business Account (Verified): This is the one with the blue badge. You need to go through the WhatsApp Business Verification process to get it.
Requirements Before You Apply for Verification
To apply for WhatsApp Business Verification, your business must meet some basic requirements:
- You must be using the WhatsApp Business API, not just the app.
- Your Facebook Business Manager account must be verified.
- Your business should follow WhatsApp’s commerce and messaging policies.
- Your business should have a known brand or online presence (like a website or social pages).
Step-by-Step Guide to WhatsApp Business Verification
Here’s how to complete WhatsApp Business Verification in 2025:
Step 1: Set Up Your Facebook Business Manager
- Go to business.facebook.com
- Create a Business Manager account if you don’t already have one.
- Add your business details like name, address, website, and phone number.
- Verify your business email.
Step 2: Submit Your Business for Facebook Verification
- In Business Settings, go to Business Info.
- Click Start Verification.
- Submit legal business documents (GST, utility bill, company registration, etc.)
- Complete the phone verification via OTP or business email.
Once Facebook verifies your business, you’ll see the status as “Verified.”
Step 3: Apply for WhatsApp Business API Access
- Choose a WhatsApp Business Solution Provider (BSP) like WaBM.
- Register your phone number and connect your WhatsApp account with the API.
- Set your display name, profile, business description, and other settings.
Step 4: Request the Blue Badge
Go to your Facebook Business Manager.
- Under WhatsApp Accounts, select your number.
- Look for the option to request an Official Business Account.
Once your API setup is done, your BSP can help you apply for the blue badge.
Apply.
Tips to Increase Your Chances of Verification
Want to improve your chances of getting the blue badge? Here’s what you can do:
- Make sure your website and business name match your WhatsApp profile.
- Have a clear business logo and description.
- Build a strong online presence on platforms like Facebook, Instagram, and LinkedIn.
- Avoid policy violations or spammy behavior.
Common Mistakes to Avoid
Here are some mistakes businesses often make during WhatsApp Business Verification:
- Using a phone number that’s already active on WhatsApp.
- Giving fake or incomplete business information.
- Not verifying their Facebook Business account first.
- Expecting instant approval – it can take days or even weeks
What If You’re Not Approved?
If your request for a verified badge is denied, don’t worry. Your account will still work as a regular WhatsApp Business Account, and you can still:
- Use broadcast lists
- Send personalized messages
- Track message performance with tools like WaBM
- Manage customer chats with labels and quick replies
Keep growing your business. You can reapply later once you improve your online presence.
Use WhatsApp Business Tools Like WaBM
If you’re serious about growing with WhatsApp Business, use a platform like WaBM to make things easier.
WaBM helps you with:
- Message templates
- Scheduling messages
- Personalization
- Detailed analytics
- Team collaboration
- Campaign tracking
It also supports WhatsApp Business API and can assist you in the WhatsApp Business Verification process.