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For businesses running lead ads

You paid for the lead. Don't lose the follow-up.

Connect your lead flow to WhatsApp, automate the first response and move serious enquiries into a team inbox before they go cold.

Faster responseLead qualificationHuman handover
WaBM WhatsApp workflow builder
Business owner handling leads on a phone
Lead → WhatsAppReply · Qualify · Route
Businesses we work with

Real businesses using WaBM across retail, education, services, automotive and other categories.

What happens after the lead arrives

Automate the part your team repeats all day.

The value is not another dashboard. It is making sure the right lead gets the right response, with a clear owner when a human needs to step in.

1

Respond

Start the WhatsApp conversation with the first useful answer.

2

Qualify

Ask a few important questions before the salesperson spends time.

3

Route

Send serious conversations to the right agent with context.

4

Follow up

Keep the next step visible so leads do not disappear into a chat list.

The lead journey

From ad click to sales conversation.

Use the same flow across Facebook, Instagram, website forms or other lead sources.

01Lead arrivesFacebook, Instagram or website
02WhatsApp startsInstant first response
03Lead is qualifiedCollect only what sales needs
04Human takes overAssigned in the team inbox
Build the workflow

Questions, buttons, forms and logic are part of the same flow.

Use the workflow builder to create the repeatable path from first message to qualification and handover.

  • Branch on answers
  • Use buttons and WhatsApp Forms
  • Add delays and follow-up steps
  • Export workflows to n8n on Pro

See automation

WaBM workflow builder with connected message nodes
Keep the salesperson in control

The bot starts the conversation. Your team closes it.

Once the workflow reaches the point where a person is needed, the conversation can sit in your team inbox with the context already collected.

  • Multi-agent inbox
  • Assignments and follow-ups
  • Conversation history in one place
  • Human handover after qualification

See team inbox

WaBM team inbox for lead follow-up
Built around real workflows

Not every lead needs a salesperson immediately.

Answer routine questions automatically, then surface the conversations that deserve attention.

Sales team workflow project
Sales team

Every lead has an owner

Leads from several sources flow into one process, with named follow-up and nudges for drifting leads.

Automotive chatbot project
Automotive

Common questions handled automatically

The chatbot handles repeat questions and routes serious buyers to the team.

Chemical product finder project
Chemicals

Qualification before product discussion

A guided conversation turns a vague catalogue request into a specific enquiry.

Next step

Show us what happens after a lead submits a form.

We can map the current follow-up and identify what should be automated versus kept with the team.

Talk to salesWhatsApp